A brand-centered approach to social justice.

Our unique application of branding philosophy to social justice stems from a practice we honed at our sister company, THINK Conservatory. There we became expert at developing branding and strategies that align with consumer aspiration.

This positions THINK Justice squarely in between people and brands. Our history in advocating to build products and services that makes people’s lives better while building profitable brands allows us to help organizations challenge themselves to be deliberate about creating policies that are people forward and considerate of social justice causes.

We pride ourselves to be a compassionate, yet business-minded partner for organizations seeking to make a commitment in social justice while protecting their brand’s identity and value.

Organizations who aim to be genuinely committed to social justice causes have few roadmaps to help them navigate these highly polarized issues. In our process of developing bespoke strategies to activate social justice consciousness, we convert reluctance to empowerment by balancing the focus between business goals and tolerance.


Telling the Truth with Compassion
Being Comfortable with the Uncomfortable
Yielding for Access
Ensuring Shared Power
Acting with Empathy
Having No Boxes


Mark Stephens


Mark is a founding partner of THINK Justice and has over 22 years of experience in fighting to build products and services that makes peoples lives better. He is renowned for developing brand and go-to-market strategies as well as having extensive experience in helping organizations add purpose to their brand identity.

“Culture is often the biggest barrier to the mindset change that diversity, equity and inclusion require.  So, are you, as an organization, truly ready to evolve and adjust your culture?”

Tracy Lynette Williams

Strategic Thinker

Tracy is a founding partner of THINK Justice and has over 20 years of experience. At her core, she leads to serve underrepresented communities. She is a highly respected leader with the ability lead a project from inception to execution while forging long lasting, meaningful relationships.

“Diversity and inclusion efforts matter when equity and justice are the ultimate measures of success.”

Nori de la Cruz

Conversation Starter
Problem Solver

Nori is a founding partner of THINK Justice and has over 20 years of experience in understanding people, the context in which they live, their behaviors, thoughts, emotions and true needs. She is expert at applying this kind of understanding to an organization’s efforts in cultivating strategic change and organizational growth.

“Accepting that people are different, come from different places, live in different ways, have different needs-that’s the lens we need to use to see a path to equity & inclusion.”

Verna Vasquez


Verna a senior member of THINK Justice has over 20 years of experience uncovering the needs of people and applying it to public policy. With her experience in encouraging government organizations to hear the voice of their citizens, Verna’s expertise is to quickly identify scenarios that require improvement and design pathways via policy and planning work for individual voices to be heard and applied.

“I firmly believe in the power of voice, particularly when diversity, equity or inclusion are at stake.”

Gina Galang


Gina a legal counsel for THINK Justice and has over 23 years consulting with companies to serve as a fiduciary ombudsman, always acting in the best interest of end clients.  Her commitment to diversity is only magnified by implementing best practices at both the firm and employee levels.

“Diversity and inclusion make up a firm’s culture.  This should never be squashed by mandatory obligations.  The art is to find the right balance , optimizing productivity and, ultimately, making the firm’s mark on the world.“

Alaric Fontenot


Alaric, a senior financial/analytics consultant for THINK Justice, has over 25 years consulting experience, building his career on understanding cause and effect from financial systems impacting institutional trading. He has a history of unlocking value for clients by scientifically revealing institutional behaviors and comparing them to best practices..

“I recognize that inclusion is challenging but it is necessary. The absence of inclusion  destroys the value proposition of diversity.”